I Want to See What You See

By December 15, 2014Uncategorized

DESIGN FIRM NAME(S): RTKL

DESIGNERS NAME(S): ANDRES RODRIGUEZ, YULISES IZQUIERDO, JOHANNA RODRIGUEZ, ERIN BUYNAK, ROYCE DELORD, ROBERT BASS, ANDREA MORENO, ROMINA VIGNOLO, MICHAEL HARRIS           

SPONSOR CO. NAME(S): KM ASSOCIATES

SPONSOR CONTACT: KEITH STIBLER

TITLE OF PIECE: I WANT TO SEE WHAT YOU SEE

CONCEPT STATEMENT:            

I want to see what you see

Evoking a classic image, the Prismatic Spectrum shows the duality of pure light and its refracted, individual colors. RTKL was inspired by this spectral polarity of before-and-after in terms of a charitable concept on a Global scale. 20/20/20, the Organization whose Mission is to restore vision to 20million blind children and adults in 40 of the world’s poorest counties, inspired RTKL to convey the gifts of sight and communication through sight and touch.Braille, in a raw nature, demands the act of touch, a necessary physicality. The gift of sight is interpreted by a visual display of light and color emerging from a raw demanding nature it breaks into. I want to see what you see, help us restore the gift of illumination.

20/20/20: Mission Statement

‘They call them the “needlessly blind” because the only reason they remain blind is because they are poor. Too poor to afford a simple, low-cost surgery that could restore their eyesight in as little as 15 minutes. The vast majority of these blind children and adults will never receive this miracle surgery and they will remain blind for the rest of their lives unless someone helps them. That’s why we created 20/20/20. To help provide this miracle surgery for 20 million blind children and adults who would otherwise never receive it. To give each one of them back, not just their vision, but their future. And a 2nd chance at life that they never thought they’d get.